Three decades. One commitment: Well-made menswear that earns its place.

Founded in 1992, White House is a legacy menswear brand built from the ground up in Andhra Pradesh and Telangana. From a single store to a network of 85 exclusive White House outlets and 400+ multi-brand counters across 4 states, our journey has been shaped by consistent values: quality, fit, and trust.

Our clothing is made for men who value reliable style — garments that feel right whether you’re at work, with family, or attending a celebration. Every shirt, trouser, and tee is designed to be appropriate, comfortable, and well-constructed — without excess.

Our Approach

We’ve always believed in doing a few things — and doing them well.
We don’t chase fashion cycles. We refine what works. Our team listens closely to customer feedback and retail performance to shape collections that feel familiar but fresh.

What We Stand For:

• Quality-first design: We don’t chase trends. We refine classics.

• Accessible confidence: Premium feel, without the pretension.

• Local roots, wide reach: Deeply embedded in Tier 2 and Tier 3 markets, but built to stand with the best in the country.

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Our Product Categories:

• Finocoton
  Our signature cotton shirt range, trusted for formal and occasion wear. Known especially for Finocoton Core — over 100 solid color shirts in 100% cotton.

• Artifex
  Smart casual shirts and polos with character. Textured fabrics, washed finishes, modern fits.

• Satinz
  Lightweight, flowy polyester shirts — ideal for festive, evening, and special occasions.

• Liberare
  Versatile bottoms including trousers, cargos, and chinos designed for movement and durability.

• Jeans
  Classic denim, made with a focus on structure, comfort, and timelessness.

• Linen
  Pure 60 lea linen shirts for men who prefer understated luxury.

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What White House Represents

We’ve grown not through advertising, but through trust. Our customers return because they know what they’re getting — clothes that last, look appropriate, and feel right.

White House is not just a label. It’s a legacy.
Worn by young men entering college and by grown men leading families — across generations, events, and milestones.

This is confidence you can wear.